Primo Gymwear is a start-up gym wear clothing brand based in the heart of Bristol. They offer top quality gym clothing, accessories, and protein powder.
For this brief the client had already chosen the name ‘Primo Gymwear’ and wanted a bold & masculine corporate identity. He said he would like us to use a black, white and grey colour palette.
For our approach we knew the client wanted a bold and masculine brand so we researched into other gym wear brands. This led us to suggest incorporating the PG initials by overlapping and manipulating them to create a monogram symbol. We also used a geometric pattern to give this branding texture.