Tonicity

Overview:

Tonicity is a small fitness and massage business. They specialise in one on one personal training, boxing and clinical massage.

Brief:

The director at Tonicity approached us to create a brand for her new business. She asked us to create a simple brand that integrated the two main services, massage and fitness using mostly black and white but with a hint of colour. Three weeks were assigned for this project, from concept to completion.

Approach:

Research of similar businesses led us to propose logo ideas which were simple, some using an icon. The final logo united both services by displaying a dumbbell and lotus flower. Work we produced included branding, business cards, stationary, flyers and social media artwork.