Tonicity is a small fitness and massage business. They specialise in one on one personal training, boxing and clinical massage.
The director at Tonicity approached us to create a brand for her new business. She asked us to create a simple brand that integrated the two main services, massage and fitness using mostly black and white but with a hint of colour. Three weeks were assigned for this project, from concept to completion.
Research of similar businesses led us to propose logo ideas which were simple, some using an icon. The final logo united both services by displaying a dumbbell and lotus flower. Work we produced included branding, business cards, stationary, flyers and social media artwork.